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Coinbase has rolled out trading support for the brand-new native token of a layer-1 blockchain focused on intellectual property (IP). The scalable intellectual property solution Story launched its public mainnet on Thursday and aims to serve as a blockchain where rights holders can upload IP, set the terms of use and monetize it throughout the protocol’s application ecosystem. Explains Story’s launch announcement, “AI (artificial intelligence) is undermining IP as we know it. The traditional IP system can no longer keep pace with the speed and scale of generative AI. Centralized intermediaries make exchanging, licensing, and monetizing IP prohibitively expensive. IP owners see their works used in AI models without attribution or compensation, and even AI companies themselves can’t possibly make millions of individual licensing agreements. AI and IP are locked in a zero-sum struggle, making the marketplace of ideas both illegible and illiquid. S...

NFT Steez continues its conversation with the co-founders of StoryCo on how blockchain facilitates scaling co-creation and franchised intellectual property. On this week’s episode of NFT Steez , co-hosts Alyssa Expósito and Ray Salmond continue their chat with Justin and J.P. Alanis, the co-founders of StoryCo — an open media platform — on the prospect of a community of creators franchising intellectual property (IP) through collaboration and soulbound tokens.  Speaking on his experience with musician Tyler the Creator, J.P. Alanis said that content creation is not limited to one particular creator, but should be open to all types, including fans. However, despite the symbiotic nature between fans and creators, there are still barriers to incentivizing the creators and navigating the bureaucratic nature of centralized institutions to push these creations. Here's how StoryCo said it intends to mitigate the noise. StoryCo is a global creative marketplace When asked whether StoryCo i...